Career Opportunity

Film SF- Marketing Manager - Office of Economic and Workforce Development (1823)

Recruitment: RTF0134549-01154154

Published: October 24, 2023

Accepting applications until: November 10, 2023

Apply using SmartRecruiters, the City and County of San Francisco's application portal.

About:

We Value Equal Employment Opportunity!

The City and County of San Francisco encourages women, minorities, and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military, and veteran status, or other protected category under the law.

Company Description

The Office of Economic and Workforce Development (OEWD) advances equitable and shared prosperity for San Franciscans by growing sustainable jobs, supporting businesses of all sizes, creating great places to live and work, and helping everyone achieve economic self-sufficiency.

OEWD’s programs are responsible for strengthening San Francisco’s many diverse neighborhoods and commercial corridors, creating a business climate where companies can grow and prosper, and ensuring a continually high quality of life for all San Franciscans. By providing one point of contact for a variety of essential City programs and services, OEWD’s goal is to ensure that San Francisco will always be what it is today: one of the best places on the planet to live, work, and play.

The San Francisco Film Commission and the Film SF Office (Film SF) champions filming in San Francisco. We are a City agency that strives to attract a diversity of storytellers to the cinematic city of San Francisco and foster filming in order to stimulate economic development, create jobs and share the beauty of our city with the rest of the world.

We proactively promote San Francisco as a filming destination for the motion picture, television, and other related industries, and work with the film community to support local projects with significant ties to San Francisco.

Film SF acts as a liaison between San Francisco’s many neighborhood and merchant groups and the film industry. It also provides policy priorities for the Mayor and the Board of Supervisors regarding long-range promotion, development and planning for a significant film arts base in San Francisco. Film SF issues permits to productions filming in San Francisco, working closely with other City Agencies such as SFPD, SFMTA, MUNI, the Port of San Francisco, and the Department of Public Works to coordinate and facilitate both the needs of the productions, the City and its residents.

The San Francisco Film Commission is made up of eleven Commissioners who are appointed and serve at the will of the Mayor. The Commissioners work in partnership with the Film SF office to develop the vision, strategic direction, goals and policies, to connect and partner with stakeholders that promote and strengthen the film community and infrastructure in San Francisco.

Role description

Appointment Type: Temporary Exempt (TEX) Appointment. This position is excluded by the Charter from the competitive civil service examination process and shall serve at the discretion of the appointing officer.

The Film SF | Marketing Manager (Senior Administrative Analyst -1823) – is responsible for supporting the Deputy Director and Executive Director in marketing, communications, film and media landscape analysis, outreach, and engagement of Film SF’s programs and services. This role will attract productions to shoot in San Francisco and support local filmmakers to get their stories told while amplifying San Francisco as a vital production hub and thriving film and media industry for creatives.

• Lead Film SF marketing, communication, and engagement strategy, analysis, and implementation in partnership with Executive Director and Deputy Director.
• Manage department’s marketing and community engagement efforts across programs and network with industry to grow brand awareness and promote Film SF programs and initiatives.
• Develop Film SF’s social media strategy from project planning to implementation including content creation, posting, creating graphics and establishing active and regular cadence and online presence for department. This includes Instagram, Facebook, Twitter, LinkedIn, and blogs.
• Lead marketing and rebranding efforts and analysis for the Scene in San Francisco rebate program.
• Identify best practices in marketing and promotion campaigns and broader strategies through research and analysis to support efforts to promote San Francisco.
• Build out Film SF’s digital marketing presence through analysis, maintenance and updates to the website and create graphics, creative collateral, and digital assets as needed. Design and create online marketing content, including newsletters, blogs, brochures, promotional emails, infographics, marketing videos, events promotion, email campaigns, and more.
• Track and measure marketing performance to identify areas for growth.
• Draft press releases in collaboration with OEWD Director of Communications and serve as press and publicity liaison for Film SF.
• Project manage the development of the annual report including the collection of assets and validator quotes, drafting of content and designing layout and graphics. Prepare and present data, annual report and programmatic information to the public, Mayor’s Office, Board of Supervisors, and other City Departments, as needed.
• Organize, coordinate, and promote department’s hosted events including quarterly mixers and presentations including logistics and planning.
• Drive outreach and community engagement and strengthen partnerships with San Francisco and Bay Area film and media community (filmmakers, organizations, festivals, and film schools). Identify opportunities for Film SF team to collaborate with the industry in areas such as panels, talks, and, workshops.
• Support Film SF with other administrative duties as needed, including but not limited to facilitating production activity in San Francisco and issuing Film Use Agreements (i.e. production permits), including coordinating locations, parking, insurance, SFPD needs, and more.
• Build and maintain effective working relationships with City departments, businesses, residents and associations.
• Occasional on-call availability on weekends to address project-specific emergencies or resolve issues, as needed.
• Work with Deputy Director, Executive Director, staff and OEWD on implementing racial equity standards, policies, procedures, as assigned.
• Perform related duties and responsibilities, as assigned.

How to qualify

Minimum Qualifications

These minimum qualifications establish the education, training, experience, special skills and/or license(s) which are required for employment in the classification. Please note, additional qualifications (i.e. special conditions)may apply to a particular position and will be stated on the job ad.

Possession of a baccalaureate degree from an accredited college or university and three(3) years full-time equivalent experience performing professional-level analytical work. Qualifying professional-level analytical work includes analysis, development, administration, and reporting in major programs and functions of an organization in the areas of budgets, contracts, grants, policy, or other functional areas related to the duties of positions in the 182X Class series.

Substitution:

Possession of a graduate degree (Master's degree or higher) from an accredited college or university with major coursework in specialized subject matter areas such as public or business administration, management, business law, contract law, public policy, urban studies, economics, statistical analysis, finance, accounting or other fields of study closely related to the essential functions of positions in the Class series may be substituted for one (1) year of required experience.

Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.

Applicants must meet the Minimum Qualification requirements by the final filing date unless otherwise noted.

VERIFICATION OF EXPERIENCE AND/OR EDUCATION: Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco. 

Desirable Qualifications

• Demonstrated ability to work well under pressure, manage multiple projects with tight and competing deadlines, and creative problem-solve in a fast-paced work environment while remaining flexible, positive, proactive, resourceful and efficient, all with a high level of professionalism.
• Community outreach, social media strategy, digital communications, web development, and brand development.
• Marketing skills and proficiency in Illustrator, Photoshop, project management tools, website management, MS Office Suite, and professional experience with social media management.
• Strong organization skills and attention to detail.
• Excellent customer service/people skills, communications and consensus-building skills.
• Experience in mobilizing and coordinating various stakeholders to achieve a set of outcomes and goals.
• Working knowledge and lived experience with diversity, equity and inclusion values.
• Demonstrated ability as an equity-centered leader that can motivate others, build trust and a culture of communication and accountability.
• Ability to lead and manage various working groups and consultants while balancing multiple projects, priorities and timelines.
• Ability to analyze information, identify problems and opportunities, consider alternative courses of action and propose and communicate appropriate solutions in an effective manner.  
• Experience in organizational development, marketing and event planning.
• Experience working for or with non-profits organizations and/or government departments.
• Computer skills and proficiency in working with basic software programs e.g., word processing, spreadsheets, and presentation applications.

Applications will be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine candidates’ qualifications. Only those applicants who most closely meet the needs of the Agency will be invited to participate in the selection process. Applicants meeting the minimum qualifications are not guaranteed advancement to the interview.

The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring.

What else should I know?

Additional Information Regarding Employment with the City and County of San Francisco:

APPLICATION DEADLINE: Friday, November 10, 2023- 11:59PM

• Compensation - 1823-Senior Administrative Analyst
• Information About the Hiring Process
• Conviction History
• Employee Benefits Overview
• Equal Employment Opportunity
• Disaster Service Worker
• ADA Accommodation
• Right to Work
• Copies of Application Documents
• Diversity Statement

HOW TO APPLY

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process.

• Select the “I’m Interested” button and follow instructions on the screen

Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

If you have any questions regarding this recruitment or application process, please contact: Anabel Simonelli-Kupelian, Chief People Officer, at anabel.simonelli@sfgov.org.

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.