Career Opportunity

Community/Multicultural Outreach Communications Specialist – Communications Department – San Francisco Human Services Agency (1314) – (118915)

Recruitment: RTF0118914-01150377

Published: March 30, 2022

Apply using SmartRecruiters, the City and County of San Francisco's application portal.

About:

• Application Opening – March 30, 2022
• Application Deadline – April 12, 2022
• Job Category - Temporary Exempt Position, up to three (3) years
• Compensation: $99,216.00-$129,870.00 Yearly;
• https://www.jobapscloud.com/SF/specs/classspecdisplay.asp?ClassNumber=1314
• List ID: TEX-1314-118915; RTF0118914-01150377 

At the San Francisco Human Services Agency, we believe in a San Francisco where everyone has the opportunity and support to achieve their full potential.  We are comprised of the Department of Benefits and Family Support, and the Department of Disability and Aging Services, and are united by our commitment to deliver essential services that support and protect people, families, and communities.

From financial, nutritional and employment support to child and adult protective services, health care coverage, affordable childcare, and in-home services for older adults and persons with disabilities, our team lends support for all in need.

Our Commitment to Racial Equity

As we work towards our vision of an inclusive San Francisco, we embrace our responsibility to root out systemic racism by creating services and a workforce which reflect the lived experiences and strengths of the people we serve. We are committed to fostering a work environment where our differences are celebrated and everyone has what they need to thrive--no matter their race, age, ability, gender, sexual orientation, ethnicity, or country of origin. Click here to learn more about what this commitment looks like in action.

Role description

Under general direction, the Multicultural Outreach Communications Specialist will coordinate, manage, and oversee the outreach/public information functions to address hesitancy among San Francisco’s immigrant communities to seek economic support and services, with a particular focus on the Chinese and Latinx communities.    

The Multicultural Outreach Communications Specialist will partner with community-based organizations and community members to develop and implement an outreach and engagement strategy, which will include testing, iterating, and deploying multilingual messaging, products, content, and information with a lens of equity, accessibility and multicultural communications.

The Communications Specialist will oversee translations of these products to ensure information is not only linguistically appropriate but also culturally relevant. This includes simplifying complex program information into easy-to-understand plain language and presenting the content in a unified approach that supports SFHSA’s overall brand, messaging and strategy. The position will also support other agency-wide multicultural and multilingual communications efforts.

ESSENTIAL DUTIES AND FUNCTIONS

According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this job class and are not intended to be an inclusive list; may include additional duties as assigned.

1. Develop and implement a comprehensive strategic communications, outreach, and engagement plan to build trust and effectively promote SFHSA’s programs and services among San Francisco’s immigrant communities, with a particular focus on the Chinese and Latinx communities.

2. Organize, convene, and lead listening sessions, feedback loops, and/or focus groups with community-based organizations serving the immigrant Chinese and Latinx communities. Incorporate learnings to develop culturally responsive communications content, campaigns, and tactics, including dissemination on social media, newsletters, email marketing, community events, media relations, website, etc.

3. Co-lead collaboration sessions with community-based organizations and stakeholders on a regular basis to support and facilitate community outreach efforts that will strengthen SFHSA’s presence in neighborhoods with a higher concentration of immigrant Chinese and Latinx residents.

4. Co-design innovative and effective communications and engagement strategies with community-based organizations such as peer-to-peer outreach, community organizing and networking, cultural celebrations and artistic events, sponsorship or participation at fairs and neighborhood festivities, influencer marketing, and other creative strategies. 

5. Develop reports with desired outcomes, success metrics, and key performance indicators of information and distribution gaps, effectiveness of communication strategies, tactics, content, messaging and dissemination, and insights/recommendations to improve communications content and dissemination.

6. Develop, produce, and distribute culturally responsive information written in simplified language without jargon or overly technical language. Content may include talking points, key messages, press releases, human interest stories, flyers, factsheets, community partner newsletters, neighborhood newspapers, Chinese- and Spanish-language media, social media messaging, scripts, presentations, videos, etc.

7. Build relationships and coordinate with other City departments (e.g. OCEIA, OEWD, SFDPH) that partner with community-based organizations serving immigrant Chinese and Latinx communities and households as well as neighborhood associations, trade groups, and other organizations to promote the Agency’s programs and services.

8. Organize and convene community meetings and focus groups, and make presentations as needed.

9. Contribute to SFHSA’s efforts to build a network of community based organizations and partners; activities could include needs assessments of partners, database development and implementation, and development of regular communications such as publics benefits 101 trainings, town halls, policy updates, and newsletters.

10. Serve as an agency spokesperson to Spanish and/or Chinese media outlets, as needed and appropriate. Media relations responsibilities may include: contacting Spanish and/or Chinese media outlets and issuing information via the press, radio, television, magazines, trade publications, social media, podcasts and other communication media; responding to questions and requests from these various sources. Convene or attend Spanish and/or Chinese media roundtables, as needed.   

How to qualify

1.  Education: Possession of a baccalaureate degree from an accredited college or university with major coursework in public relations, journalism, English, mass communications, public administration, public policy or a closely related field;

AND

2.  Experience: Four (4) years of verifiable full time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program.

SUBSTITUTION:

Education Substitution: Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.

Experience Substitution: Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year of the required experience. 

DESIRABLE QUALIFICATIONS

The stated desirable qualifications may be considered at the end of the selection process when candidates are referred for hiring.

· Excellent written and oral communication skills, including expert proficiency in reading, writing and speaking Chinese and/or Spanish.

· Experience managing and implementing culturally competent or multi-cultural community engagement and communications for a governmental agency, non-profit organization, or similar organization focused on multicultural communications.

· Experience working effectively and building successful partnership with immigrant Chinese and Latinx communities in San Francisco.

· High level experience in oral and written communications, public speaking and engagement skills.

· Ability to collaborate and partner with diverse stakeholders internally and externally, including community-based organizations, residents, government officials, and staff while building strong working relationships.

· Demonstrated ability to engage individuals representing different cultures and backgrounds with ease, adapting language and style to the context both in person and at a distance.

· Experience with outreach to communities facing systemic barriers.

· Familiarity or experience with racial and social justice work and strategies.

· Familiarity with community engagement, training, and co-creation approaches focused on historically marginalized and hard-to-reach populations.

· Experience or strong interest with racial and social equity and social justice concepts, work or strategies. 

VERIFICATION OF EXPERIENCE AND/OR EDUCATION:

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://sfdhr.org/how-verify-education-requirements

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Resumes will not be accepted in lieu of a completed City and County of San Francisco application.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.” 

SELECTION PROCEDURES:

·   The selection process will include evaluation of applications in relation to minimum requirements and assessment of candidates’ job-related knowledge, skills and abilities in an oral interview, which may include a written or performance exercise.

·   Depending on the number of applicants, the Department may establish and implement additional screening mechanisms to comparatively evaluate qualifications of candidates. If this becomes necessary, only those applicants whose qualifications most closely meet the needs of the Department will be invited to continue in the selection process. Applicants meeting the minimum requirements are not guaranteed advancement in the selection process. 

What else should I know?

• Information About The Hiring Process
• Conviction History
• Employee Benefits Overview  
• Equal Employment Opportunity 
• Disaster Service Worker
• ADA Accommodation
• Veterans Preference
• Right to Work
• Copies of Application Documents
• Diversity Statement

How to Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process.

• Select the “I’m Interested” button and follow instructions on the screen 

Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

If you have any questions regarding this recruitment or application process, please contact the exam analyst, Dorys Lorio, by telephone at (415) 557-5733 or by email at dorys.lorio@sfgov.org. 

All your information will be kept confidential according to EEO guidelines.

CONDITION OF EMPLOYMENT:  All City and County of San Francisco employees are required to be vaccinated against COVID-19 as a condition of employment.  For details on how it is applicable to your employment, please click here.

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.