1310-Public Relations Assistant

Job description

CITY AND COUNTY OF SAN FRANCISCO

DEPARTMENT OF HUMAN RESOURCES

JOB CODE TITLE: PUBLIC RELATIONS ASSISTANT

JOB CODE: 1310

DEFINITION

Under general supervision, the Public Relations Assistant prepares and distributes public in-formation materials through press releases, memoranda, speeches, schedules, surveys, and re-ports for a City department; assembles material for files; assists in the preparation of public in-formation and publicity reports.

DISTINGUISHING FEATURES

Class 1310 Public Relations Assistant is the entry-level class of the series performing public relations and/or public information functions related to a department. This class is distinguished from Class 1312 Public Information Officer in that the latter is the journey level of the series that performs duties of a difficult nature related to the administration of a public information program for a City department.

SUPERVISION EXERCISED

None.

EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES

According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this job code/class and are not intended to be an inclusive list.

1. Creates drafts of public relations materials or publicity releases; prepares and distributes public relations materials as directed for the coordination of public information and other related program activity.

2. Prepares and maintains accurate and up-to-date departmental publicity mailing lists; mails pamphlets, booklets and other material to interested parties.

3. Compiles, gathers and proofreads data used in the preparation of annual reports, pamphlets and other reports related to departmental public relations and community activities.

4. Gathers, categorizes and organizes media advisories; maintains files of newspaper, radio, television and internet research of interest to the public relations department.

5. Assists with advertising strategies and arranges for and takes part in special events such as workshops, retirement ceremonies, contests, conferences, etc.

6. Makes regular contacts with the public, other departments, and outside organizations to arrange/conduct department tours, and to furnish and obtain a large variety of public information.

7. Answers telephones and e-mails; responds to the public and refers questions or problems regarding media advisories or publicity releases to departments or agencies.

8. Maintains computer files, databases and lists of relevant groups (e.g. media) and generates computerized reports.

9. Conducts on-line research regarding department media and publicity activities, as directed.

10. Tracks and monitors contract invoices and other section costs.

KNOWLEDGE, SKILLS, AND ABILITIES

Knowledge of: Procedures used in preparing and distributing publicity, marketing and public information material.

Ability or Skill to: Communicate clearly and effectively both orally and in writing, with diverse audiences from a wide variety of cultural and socioeconomic backgrounds, other personnel and agencies; interact courteously, effectively and tactfully with the public and outside organizations and groups: use office automation and software applications to facilitate public relations activities, including word processing, assisting with on-line research, and maintaining data-bases; learn emerging communication tools and use audio and/or video equipment.

MINIMUM QUALIFICATIONS

These minimum qualifications establish the education, training, experience, special skills and/or license(s) which are required for employment in the classification. Please note, additional qualifications (i.e., special conditions) may apply to a particular position and will be stated on the exam/job announcement.

Education:

Possession of a baccalaureate degree from an accredited college or university.

Experience:

License and Certification:

Substitution:

Experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing or similar work directly responsible for the preparation, and/or dissemination of news and information in a variety of formats for internal and external communications may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.

SUPPLEMENTAL INFORMATION

Nature of Work: Some positions may be subject to adverse weather conditions, walking long distances, and driving a vehicle to project sites and meetings. May require work on nights, weekends and/or holidays.

PROMOTIVE LINES

To: 1312 Public Information Officer

ORIGINATION DATE:

01/01/1900

AMENDED DATE:

01/30/15; 08/24/21; 09/21/23; 05/01/24

REASON FOR AMENDMENT:

To accurately reflect the current tasks, knowledge, skills & abilities, and minimum qualifications.

BUSINESS UNIT(S):

COMMN, SFMTA, SFCCD, SFUSD

Standard information

Disaster service work

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

Historic and future compensation